Friday, September 16, 2011

Emerging Technology Starter

Read the WSJ Today? John Bussey wrote an article describing how SMBs are now looking to the cloud for data security (WSJ, 16 Sep, "Seeking Safety in the Clouds"). Concepts or themes that may have been "emerging" less than a year ago can shoot straight towards mainstream in no time. The article describes the benefits of outsourcing IT services toa cloud provider, primarily focused on security; that argument being that the cloud provide likely know more about security and is a better position to secure a SMBs data than the individuals running the SMB.

Makes sense, right? Except that the cloud still has plenty of potential concerns and potential security risks that need to be mitigated in order to properly secure the data. The cloud still sounds like an emerging technology to a SMBs and Security is the  PRIME reason many SMBs don't use the cloud (Bussey quotes a study by IDC, stating that 72% of small business with under 100 employees cite security as prime reason for not utilizing cloud services (63% for medium sized businesses)) -- this can be addressed and will be a major point to address for the TouchPoints capstone project. Developing a cloud security process and infrastructure will be key to selling cloud services to SMBs.

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